Video: The Brain Project – Darlene Cole Interview


Dr. Elaine Chin (Chief Wellness Officer at TELUS) and Mr. Gary Grandin (Director of HR at TELUS) interview artist, Darlene Cole, for her ‘brain’ being displayed at TELUS as part of the Brain Project.

The Brain Project (sponsored by TELUS) helps raise awareness about brain health, such as dementia and Alzheimer’s Disease , by displaying brains designed by world-renowned and emerging members of the arts community and displaying it around Toronto, Canada. Text BRAIN to 45678 to donate $5, and TELUS will match your donation dollar for dollar to the Brain Project.

Beginning in early June, more than 100 creative and thought-provoking brain sculptures will be on display at The Brain Project Venue Hosts’ public art galleries, studios, businesses and outdoor locations across Toronto. Sculptures will be displayed in a public exhibition in downtown Toronto and later sold to sponsoring organizations or collectors worldwide.

Darlene Cole

“Fragility Coexisting With Strength And Interconnectedness”

Brain #: 344

Location: 25 York Street (TELUS), Toronto, Canada

Description: The magnolia tree and its figure are recurring threads in the artist’s work. In fact, Darlene Cole has a map in her brain locating particular magnolia trees that she visits each spring; some are at farms, others in historic neighbourhoods. Cole sees fragility coexisting with strength and interconnectedness in the trees, and wants viewers of this piece to experience their haunting beauty with a new emotional connection.


Author: Elaine Chin

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